hecta
Support local — helping Australian farms sell direct to you

Your local farm, online

Hecta helps Australian farms sell direct to customers in their community. Order from farms near you — fresh, local, no supermarket middlemen. Or if you're a farmer, set up your own store in an afternoon.

Revenue
$4,280
Orders
47
Subscribers
184
Avg. order
$91
Built for the farms that feed Australia
Variable-weight pricing
CSA subscriptions
Order cycles
Farmers' market pickup
The problem
Selling direct shouldn't mean spreadsheet hell
Australian farms are stuck between supermarket middlemen who take 40% and cobbled-together tools that don't understand farming.
Shopify doesn't get farms
No variable-weight pricing. No order cycles. No CSA management. You're forcing farm workflows into a t-shirt-shop tool.
Spreadsheets break at 50 customers
Tracking orders, subscriptions, invoices, and customer preferences in Google Sheets is 10+ hours/week of admin nobody signed up for.
Marketplaces own your customers
Platforms like OFN control the checkout, the data, and the relationship. Your farm becomes a supplier, not a brand.
Built for farms
Everything you need to sell direct
One platform for your storefront, subscriptions, and operations.
Hillview Farm
ShopSubscribe
Pasture-raised · Yarra Valley
Mixed salad
$5.00
Lamb leg
~$28/kg
Free-range eggs
$9.00
Storefront
Your farm, your brand, your store
A beautiful online store that you set up in minutes. Your logo, your colours, your domain. Customers see your farm — not a marketplace.
  • Variable-weight pricing (charge exact weight after cutting)
  • Order cycles with opening/closing windows
  • Farmers' market + farm gate pickup locations
  • Printable packing lists and labels
Weekly subscription
Small Box
5–6 items · 1–2 people
$28/wk
Medium BoxPopular
7–9 items · 2–4 people
$42/wk
Large Box
11–13 items · 4+ people
$65/wk
Subscriptions
CSA boxes, managed properly
Run a community-supported agriculture program without the admin nightmare. Customers subscribe, customise, skip, and manage their own boxes.
  • Multiple plan sizes with automatic billing
  • Item swaps, allergen prefs, and customisation
  • Skip weeks, pause, and subscriber self-service portal
  • Capacity limits with automatic waitlist
How it works
Live in four steps
Most farms are selling within an hour of signing up.
1
Sign up free
Enter your farm name, pick your brand colour, and your store URL is live. No credit card.
2
Add products
Upload your products with photos, prices, and descriptions. Variable-weight items just work.
3
Connect Stripe
10-minute setup. Money goes straight to your bank account. We never hold your funds.
4
Start selling
Share your link at the market, on Instagram, or in your email list. Orders flow in, packing lists print out.
Pricing
Simple, fair pricing
Simple pricing. One monthly fee, no contracts, no surprises. Payment processing at competitive rates.
Starter
$29/mo
For farms just starting to sell direct, with a small product range.
  • Up to 25 products
  • 1 pickup location
  • Order cycles
  • Email support
Start free trial
Growth
$59/mo
For farms growing their direct sales with multiple channels.
  • Unlimited products
  • 5 pickup locations
  • CSA subscriptions
  • Customer management
Start free trial
All plans include a 30-day free trial. No credit card required. Pay annually and get 2 months free.
Payment processing: 2.25% + $0.30 per card transaction, powered by Stripe. Cash and bank transfer orders have no processing fees.
Early access
Be one of the first farms on Hecta
We're onboarding our founding group of farms Australia-wide now. Early adopters help shape the product and lock in founder pricing for life.
Founder pricing
Sign up now and keep your launch-day price forever — even as we add features and raise prices for new customers.
Shape the product
Founding farms get a direct line to us. Tell us what's missing, what's broken, and what you need — we build it.
Free migration help
Currently using spreadsheets, OFN, or another tool? We'll help you move everything across — products, customers, order history — for free.

Your farm deserves better than a spreadsheet

Be one of the first Australian farms to sell direct with Hecta. Join the waitlist to lock in 60 days free.